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Factors like increasing use of illicit drugs among teenagers; growing production of bath salts, synthetic cannabinoids, and other emerging drugs; and rising number of government initiatives to reduce the levels of drug abuse are projected to increase the at-home drug of abuse testing market size from $483.6 million in 2017 to $831.9 million by 2023.

One of the prime factors driving the at-home DOA testing market growth is the increasing abuse of illicit drugs by teenagers. Adolescents, these days, are trying and experimenting with several illicit substances, such as drugs and alcohol, to escape from their troubles. In this search for an escape route, teenagers use drugs and gradually become addicted to them. To keep a check on these young kids, educational institutions and parents are adopting at-home drug of abuse (DOA) products like dip cards and strips.

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The product segment under the at-home drug of abuse testing market is bifurcated into rapid DOA test kits and breath analyzers. The rapid DOA test kits category is further classified into test dip cards, test strips, test cups, and others. During the forecast period, the rapid DOA test kits category is projected to display faster growth than the breath analyzers. This can be ascribed to the surging adoption of rapid DOA test kits like dip cards and test cups because of their lower costs.

Additionally, the sample segment of the at-home DOA testing market is categorized into urine, saliva, hair, and others. Amongst these, the urine category dominated the market during the historical period, and is expected to display the fastest growth during the forecast period. This is attributed to the large-scale application of urine drug testing products, as they are easy to use and available at a low cost.